Human Milk Matters - Human Milk Cares
Our awareness campaign for the value of human milk

Human milk contains numerous protective components, which are incredibly beneficial for the babies’ growth and development – especially for babies born preterm or sick.
With the Human Milk Matters – Human Milk Cares campaign, we are raising awareness for the enormous health benefits for babies born preterm or sick. We also highlight the nutritional value of mother’s own milk and the important role donor milk and human milk banks play. We believe it is important to inform parents, professionals and political decision-makers about the benefits and the great value of human milk.

Key features of this campaign are:

  • Providing facts and further information on human milk
  • Giving insights behind the scenes of milk banks and safe milk donation
  • Experts recommendations and statements
  • Experiences of milk donors and former patients
  • Highlighting the safety aspect and the need for an EU regulation and EU-wide standardised practices
  • The role of fortification to meet the high and complex nutritional needs of very preterm babies

Download materials for World Day of Human Milk Donation on 19 May

For World Human Milk Donation Day on 19 May, EFCNI will be launching a new flashmob on social media. Join in and help us call attention to human milk donations and the work of human milk banks!

 
What is the flashmob about?

With the flashmob on World Human Milk Donation Day, we are raising awareness for the enormous health benefits of human milk for babies born preterm or sick. Our aim is to inform parents, health care professionals and political decision-makers about the benefits and the great value of human milk.

 
How can I participate?

Join us by downloading our materials and posting them on your own social media channels on 19 May with the hashtag #everydropcounts – whether on Facebook, Instagram, Linked In or Twitter.

Please don’t forget to use the hashtag #everydropcounts and tag us @efcni so we can find, like and share your flashmob post!

Social media graphics for the flashmob

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Badge for the flashmob

Would you rather use your own photo to support us on social media for the World Day of Human Milk Donation on 19 May? No problem! Just download this badge and put it over your own picture.

Your self-made graphic will look best if the badge is at the bottom of the image.

 

 

 

 

 

Don’t forget to use the hashtag #everydropcounts and mention us with @efcni.

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Find our campaign materials for download

We invite you to download the material and use it for your own social media messaging. These materials are free of charge and available for Facebook, Instagram, LinkedIn and Twitter.

Please tag us @efcni to help us find and like your posts.

Expert statements

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#BehindTheScenes info graphics

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#GoodToKnow-facts

EFCNI warmly thanks the Union of European Neonatal & Perinatal Societies (UENPS), for their great support and collaboration:

The Human Milk Matters – Human Milk Cares campaign was independently developed and is powered by EFCNI.

Corporate partner: