Human Milk Matters - Human Milk Cares

Human Milk Matters - Human Milk Cares
Our awareness campaign for the value of human milk

Human milk contains numerous protective components, which are incredibly beneficial for the babies’ growth and development – especially for babies born preterm or sick.
With the Human Milk Matters – Human Milk Cares campaign, we are raising awareness for the enormous health benefits for babies born preterm or sick. We also highlight the nutritional value of mother’s own milk and the important role donor milk and human milk banks play. We believe it is important to inform parents, professionals and political decision-makers about the benefits and the great value of human milk.

Key features of this campaign are:

Providing facts and further information on human milk
Giving insights behind the scenes of milk banks and safe milk donation
Experts recommendations and statements
Experiences of milk donors and former patients
Highlighting the safety aspect and the need for an EU regulation and EU-wide standardised practices
The role of fortification to meet the high and complex nutritional needs of very preterm babies

For World Human Milk Donation Day on 19 May, EFCNI will be launching a new flashmob on social media. Join in and help us call attention to human milk donations and the work of human milk banks!

What is the flashmob about?

With the flashmob on World Human Milk Donation Day, we are raising awareness for the enormous health benefits of human milk for babies born preterm or sick. Our aim is to inform parents, health care professionals and political decision-makers about the benefits and the great value of human milk.

How can I participate?

Join us by liking, sharing, and commenting on our posts on 19 May: you find them by looking out for the hashtag #everydropcounts – whether on Facebook, Instagram, LinkedIn, or Twitter.

If you repost or share your own story, please don’t forget to use the hashtag #everydropcounts and tag us @efcni so we can find, like and share your flashmob post!

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Find our campaign materials for download

We invite you to download the material and use it for your own social media messaging. These materials are free of charge and available for Facebook, Instagram, LinkedIn and Twitter.

Please tag us @efcni and be sure to use #HumanMilkMatters and #HumanMilkCares to help us find and like your posts.

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Why Human Milk Matters

We spoke with experts in the field of nutrition, neonatology, neuroscience, and politcal science to learn about the tremendous importance of human milk on the healthy development of newborns, especially of those born too soon and too small.

Watch our video talk with Professor Roy K. Philip, Consultant Neonatologist at the University Maternity Hospital in Limerick, Ireland, in which he explains in which he explains what fortification of human milk actually is, when it is used and why, as well as the different types of fortification.

Happy watching and check out our entire video playlist here.