World Breastfeeding Week 2020

World Breastfeeding Week  (WBW) is a campaign organised by the World Alliance for Breastfeeding Action (Waba). It is considered one of the largest joint campaigns of international organisations such as WHO and Unicef of that kind, promoting the benefits of breastfeeding. World Breastfeeding Week has been celebrated annually in about 120 countries since 1991.  Since 2016, WBW is also aligned with the Sustainable Development Goals (SDGs). In most countries, WBW is celebrated every 1-7 August however some countries celebrate in May, October or November. If you want to engage more in the political campaign of the WABA, please visit their website at 

For six years, EFCNI has been actively supporting and participating in World Breastfeeding Week with its own awareness initiatives. Whilst EFCNI strongly supports breastfeeding and wants to help, increase the number of newborns that benefit from breastmilk, it is also crucial to represent and support the most vulnerable group of newborns: preterm babies and newborns relying on intensive medical care.  Preterm (and hospitalised) newborns benefit even more form breastfeeding than their term-born peers. Still, they are breastfed less. The reasons vary. Often,  they are physically not yet able to be breastfed since they are not yet able to coordinate sucking and swallowing for example or their digestive system is not mature enough yet.  Another obstacle can be that mothers of preterm babies do not get adequate information and support to provide breastmilk for their baby.  Emotional pressure whether from family, society or self-induced, can be another big hurdle. Hence, it is our aim to raise awareness for the special situation mothers of preterm and hospitalized newborns find themselves in when it comes to breastfeeding. Their approach to breastfeeding might be different and they might face different challenges when it comes to breastfeeding their baby than mothers of term-born children might do.  #BreastfeedingIsAJourney and every mother should be encouraged to find the best way for her and her baby. 

What experts and affected mothers say:


Why breastfeeding is beneficial for mothers and babies:


Our campaign poster is available in the following languages:

We invite you to download the material and use it for your own social media messaging. Please tag us @efcni to help us find and like your posts.

We kindly thank our partner parent organisations and medical societies for their help and support in translating our World Breastfeeding Week 2020 poster: 
Arabic – Le Yahia; Bulgarian – Our Premature Children Foundation (OPCF); Czech – Nedoklubko; Dutch – Vereniging van Ouders van Couveusekinderen (VOC), Greek – Ilitominon; Hungarian – Melletted a helyem Egyesület; Lithuanian – Neisnesiotukas; Macedonian- LULKA; Moldovan – AO Vitae; Norwegian – Prematurforeningen; Portuguese – XXS Prematuros, Nascer Prematuro; Romanian – Asociatia Prematurilor, Baby Care Sibiu, Unu si Unu; Russian – Pravo na Chudo; Slovakian – Malicek; Swedish – Svenska Prematurförbundet; Turkish – El bebek gül bebek; Ukrainian – Early Birds

Worldwide supporters

We warmly thank the following parent organisations for supporting this World Breastfeeding Week initiative (in alphabetic order):

We warmly thank the following medical societies for supporting this World Breastfeeding Week initiative (in alphabetic order):

For more information on breastfeeding, please download our updated factsheet “Breastfeeding a preterm baby” that is available in English and German.

EFCNI factsheets