In the neonatal intensive care unit (NICU), ill and preterm babies face a number of unpleasant and painful procedures, such as heel sticks to obtain blood samples, attachment and removal of EEG, or an eye examination. There are a number of methods how parents can help to reduce pain and anxiety in their baby, and a recent study from Finland1 examined the different methods, their benefits, and how widely they are practiced. In previous studies, non-pharmacological methods have been shown…