World Prematurity Day 2017

 

 

World Prematurity Day on 17 November is one of the most important days in the year to raise awareness of the challenges and burden of preterm birth globally. The day was initiated by EFCNI and partnering European parent organisations in 2008. The international co-founders LittleBigSouls (Africa), March of Dimes (USA) and National Premmie Foundation (Australia) joined the celebrations and made World Prematurity Day an intercontinental movement. Meanwhile, countless individuals and organisations from more than 100 countries join forces with activities, special events and commit to action to help address preterm birth and improve the situation of preterm babies and their families.

Everyone is warmly invited to join this day with activities or events: parent organisations, hospitals, non-profit organisations, healthcare professionals, societies, companies, politicians, media, and individuals. No matter how much time, money or manpower you are able to spare – even with simple things you can make a difference!

The typical socksline and purple lightings have become symbols of World Prematurity Day. The purple colour in the visual identity stands for sensitivity and exceptionality.

It is important to show the world the united voice of all those committed to preterm babies and their families:

Please help us in putting together a complete review of the worldwide activities, by entering your activity and the difference you make on the EFCNI Changemaker Map. Once added, your input will stay online and can be read by many people around the world. If you would like us to feature your World Prematurity Day event on our website, please send us a summary via this survey

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This year's global motto: Let them thrive!

In cooperation with a group of global organisations, we developed this year’s global theme “Let them thrive!” We highlighted the value of respectful care for preterm babies and their families provided by healthcare professionals and thanked them for their work. Respectful care encompasses mothers, babies, and families as a unit, from pre-pregnancy through labour, delivery, as well as treatment and care of the child. Please find the global advocacy toolkit, more information about the global motto and further materials here.

The World Health Organization (WHO), the Healthy Newborn Network, Save the Children, Every Woman Every Child, Every Preemie—SCALE, and many more, also supported the "Let them thrive!" theme highlighting that preterm birth rates are rising globally.

Special thanks also go to the more than 40 parent organisations and NGO's who endorsed the global theme. The graphic "Let them thrive" to share can be downloaded here.

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A selection of World Prematurity Day activities in 2017

Warm thanks to everyone for sharing all these wonderful activities for World Prematurity Day 2017 with us. We present you here below a selection of worldwide events. 

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Image: The EFCNI staff dressed in purple on 17 November (c) EFCNI

EFCNI

  • Group picture: the EFCNI staff dressed in purple, the colour of World Prematurity Day, to show our support and solidarity with preterm children and their families.

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EFCNI: A Strong Start for Little Heroes

  • Second edition of the large-scale initiative A Strong Start for Little Heroes, initiaded by EFCNI: 170 neonatal intensive care units in Germany, Austria celebrated this special day with inhouse events. EFCNI provided them a diverse action package for the celebration of the event. View more about the A Strong Start for Little Heroes initiative including a selection of events (in German).

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Image: World Prematurity Day 2017 (c) NIDCAP Federation International

International

  • NIDCAP Federation International (NFI): In tribute to the families, nursery staff and hospitals that provide sensitive and nurturing care, the NFI shared its 2017 NFI World Prematurity Day Poster on which 47 nurseries around the globe are represented. For the third year in a row the Leonard P. Zakim Bunker Hill Bridge in Boston, the birthplace of the NFI and headquarters to the National NIDCAP Training Center, will be illuminated in purple. In addition this year, Boston City Hall and the Kenneth F. Burns Memorial Bridge of Worcester/Shrewsbury will also be lit in purple to mark World Prematurity day.
  • View more

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Image: London World Prematurity Day Concert (c) LittleBigSouls
  • LittleBigSouls: Hosting the London World Prematurity Day Concert with Eleanor Turner and Mendi Singh.
    View more (Facebook)

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Image: World Prematurity Day 2017 (c) Every Woman Every Child.
  • Every Woman Every Child: Under this year’s global theme “Let them thrive!”, Every Woman Every Child joined a global association of NGO's (including EFCNI) to mobilise  global support to improve the health and well-being of preterm babies and their mothers. Every Woman Every Child endorses the Every Newborn Action Plan.
    View more

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  • Maternal Health Task Force: MHTF has published a blog post highlighting critical issues in preterm birth for World Prematurity Day. 
    View more

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Image: (c) Save the Children
  • Save the Children (Nepal): Social Media Campaign in collaboration with global WPD group promoting the joint topic "Let them thrive!"
    View more (Facebook)

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Image: Winning picture of the drawing contest 2017 (c) ISPUP, Portugal

SHIPS project

  • ISPUP – Instituto De Saúde Pública Da Universidade Do Porto, Portugal, a member of the Screening to Improve Health in Very Preterm Infants in Europe (SHIPS) project: Drawing contest dedicated to all children of the SHIPS cohort. This year these children are turning 6 years old. In a countdown to World Prematurity Day, EFCNI presented their inspiring paintings on social media in cooperation with ISPUP, Pais Prematuros, and XXS
    View more (Facebook)

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Image: Winning picture of the drawing contest 2017 (c) ISPUP, Portugal

RECAP preterm

  • Research on European Children and Adults born Preterm (RECAP preterm) project members: To emphasise their commitment for preterm children and their families, the RECAP preterm project members supported World Prematurity Day by a joint online campaign coordinated by EFCNI.
    View more (RECAP preterm website)

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Image: Dr Verena Lindacher, Professor Rolf Maier, Johanna Walz, and Nicole Thiele expressed their support of World Prematurity Day 2017 (c) EFCNI
  • Members of "Workpackage 10": Dr Verena Lindacher, Johanna Walz and Nicole Thiele from EFCNI welcomed Professor Rolf Maier from the Philipps Universität Marburg at the EFCNI office in Munich to a “Workpackage 10” meeting as part of the RECAP preterm project. Like all members of the RECAP preterm project, they supported World Prematurity Day and shared a social media message with the research community.
    View more (Facebook)

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Purple bear with CLDP Will Morrison (c) Baxter

Corporate partners

  • Baxter: The headquater in Deerfield, USA, organised a Global Neonatal Symposium to raise awareness of preterm birth with about 300 participants. Baxter employees told their NICU experiences and donated for an EFCNI project. Celebrations in a dozen further countries with several events and campaigns. The Belgium headquater e.g. organised a national symposium and informed employees on plasmascreens. In Germany, employees donated baby-toys and clothes for a charity project in the Ukraine and the staff wore purple. In Italy, employees were asked to share their NICU experiences wheras  in UK a charity walk was organised and glow sticks were handed out to employees, family members, local school children and parents were invited to join.

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Nestlé employee hanging socks (c) Harald Schnauder
  • Nestlé Nutrition: Decoration of the cafeteria in the German headquater. Employees got cutting patterns for tiny socks to hang on a socks line in the cafeteria. Purple drinks were offered. Illumination of the Nestlè campus. Donation campaign for EFCNI.

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Vygon Benelux celebrated World Prematurity Day
  • Vygon: For this 9th World Prematurity Day, several countries (France, Spain, USA, Taiwan, Thailand, Malaysia, Australia, Philippines, Indonesia, Qatar, United Arab Emirates, Germany, Japan, Mexico, Nicaragua, Switzerland, Belgium, Netherlands, Scandinavia, South Africa, Turkey…) coordinated varied activities. Grown-up preterms, families of preterm babies, healthcare professionals and members of healthcare foundations participated. Attendees were invited to discuss with healthcare professionals and to share their personal experiences.

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Image: Guía del derecho (c) Ministerio del Salud / UNICEF

Argentina

  • Argentinian Health Ministry in close collaboration with UNICEF: Several activities took place in Buenos Aires and other cities during the "semana del prematuro" (week of prematurity). This year, the campain took place for the eighth time and focused on the families' right of information and participation when it comes to decisions parents have to make for their babies. On Saturday, 11 November 2017, mothers of babies born preterm were invited to join the "Fiesta del Prematuro" at the Hospital Santojanni in Buenos Aires. From 13 November to 17 November, many other public hospitals were decorated and offered community activities for children and parents of preterm babies, such as games, little concerts, or stage plays. Talks on prematuritiy, the rights of preterm babies, and working with preterm babies and their families were given to raise awareness among parents and professionals.
    View more (in Spanish)

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Image (c) Miracle Babies Foundation

Australia

  • The Miracle Babies Foundation: In honour of World Prematurity Day, the Miracle Babies Foundation raised awareness by sharing a personal story and they gave away ten handmade storks to new regular givers.
    View more (Facebook)

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Image: (c) modernghana.com

Ghana

  • Trauma and Specialist Hospital, Winneba: The paediatric unit embarked on a march through the streets of Winneba as part of the occasion, together with other invited hospitals, churches and social organisations to celebrate children born before the normal gestational age of 9 months. The activity was rounded off with talks of nurses and other health professionals educating about the care for preterm born infants.
    View more

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White Tower of Thessaloniki gone purple

Greece

  • Ilitominon:
  • Singer/Songwriter Vassilis Babaniaris supported the Greek organisation Ilitominon and composed the ballad "Your Fighter" for World Prematurity Day 2017. 
    View more (Facebook in Greek) 
    Listen to the song (Youtube)
  • Broadcasting a TV-Spot on preterm birth which will be shown for a month on all Greek TV programs
    watch the spot here (Youtube)
  • Illuminating the White Tower in Thessaloniki
  • Co-organising a workshop “Positioning for Premature Baby Development” together with the NICU's of the General Hospital of Nikea (Piraeus) and the NICU of General & Maternity District Hospital "Helena Venizelou".

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Image: Illumination Chain Bridge Budapest (c) Melleted a helyem.

Hungary

  • Melletted a helyem – Right(s) beside you: A singing flash-mob gathered at the Chain Bridge which was again illuminated in purple lights, symbolically bridging between stakeholders and facilitators.
    View more (Facebook in Hungarian)

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Image: KORE (c)
  • KORE (Koraszülöttekért Közhasznú Egyesület):The organisation activated its nationwide network and had buildings and institutions all over Hungary illuminated in purple. Highlights were the Palace of arts and the facade of the Corvinus University in Budapest.
    View more (in Hungarian)

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Iceland

  • Fyrirburar:The organisation encouraged parents of preemies to share their stories and got one big article published in a national online magazine Visir.
    View more (visir.is in Icelandic)

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Image: World Prematurity Day 2017 (c) Moheb Yas Women's Hospital

Iran

  • Moheb Yas Women's Hospital: Parents, nurses, students and physicians were welcomed in the neonatal unit. Posters were installed on the walls. The hospital chairman acknowledged the caregivers with a letter of appreciation. The celebration was held as magnificent as last years.
    View more

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Image: Irish National Health Alliance

Ireland

  • Irish National Health Alliance: Every NICU in Ireland received a NICU hamper from the INHA on November 17th containing premature baby clothing, linen, blankets, hats, incubator covers, kangaroo mothercare sweaters, cosynests, journals and pens, toiletries, waterwipes, boxes of chocolates, angel gowns, water bottles, handwashing tags and much more. Purple illumination of Landmarks to celebrate the 4500 babies born too early in Ireland this year again, many Irish landmarks were illuminated in purple light on the night of November 17th. Furthermore a medical symposium and workshops were held e.g. on empowerment, education, and partnership and a nationwide media coverage on the issue of preterm birth was achieved.
    View more (Facebook)

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Image: Illumination of Palazzo Papale in Viterbo (c) Vivere Onlus/Piccino Picciò

Italy

  • Vivere Onlus/Piccino Picciò: Purple light campaign "M'illumino di viola" which united people all over Italy in raising awareness on NICUs, preemies and their families, nurses, and doctors.  Symposium together with Il Bucaneve about future clinical care procedures for preterm infants in Messina. A photo exhibition, a prize draw and baloon flying at the hospital M.P. Arezzo in Ragusa. In many parts of Italy they had a lots of activities organized by the associations who are members of Vivere Onlus: Florence, Prato, Modena, Padua, Milan, Syracuse, Naples, Turin, Pisa, Lucca, Viareggio, Parma, Mantua, Como, Bologna, Mestre, Taranto, Ragusa, Messina and many others. The activities took place in hospitals, in theaters, in conference halls, etc.
    View more (Website Piccino Piccio in Italian)

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Infographic by County Innovation Challenge Fund, Kenya.

Kenya

  • County Innovation Challenge Fund: World Prematurity Day has been the vehicle to raise awareness of preterm birth and the concerns of preterm babies and their families worldwide. Kenya is ranked no. 15 globally with the highest number of premature births out of 188 countries. Kangaroo Mother Care (KMC) has noticeably reduced infant mortality amongst preterm born babies - hence a campaign was launched on WPD promoting KMC as a low-cost, high-impact measurement to decrease infant mortality. Infographics were distributed for free download. 
    View more 

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Image: Neisnesiotukas

Lithuania

  • Neisnesiotukas: Illuminating the cityhall of Vilnius, the Vilnius Zverynas Bridge, the Lietuvos Energija building, the singing oak tree in Ukmerge, the Mercure Hotel in Marijampole, the cityhall of Marijampole, the culture palace in Marijampole, the community centre in Pasvalys, the familytheatre "Art", and the community centre of Klaipeda. Reunions and celebrations in the University Hospital in Vilnius and the clinic in Siauliai.
    View more (Facebook in Lithuanian)

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Image: Padedu augti
  • Padedu augti: The gynaecological-, obstetrical- and neonatal units in clinics in Kaunas invited preterms, their mothers and family members to gather to celebrate and raise awareness for preterm birth. Chaplains blessed the babies and their mothers. There were relaxing massages for mother and child followed by an art therapy. 
    View more (Facebook in Lithuanian)

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Malaysia

  • University of Malaya Medical Centre: The Medical Centre organised a big open air event with a Superpreemie Run with children, parents and medical staff participating on behalf of World Prematurity Day.
    View more (Facebook)

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Image: Scientific conference in Oman (c) Sultan Qaboos University Hospital

Oman

  • Sultan Qaboos University Hospital in close collaboration with the Oman Pediatric Society: One day Scientific Conference with about 260 participating doctors, nurses and further healthcare professionals. 14 local speakers from different fields spoke on new findings in the field of newborn health.

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Image: Children's "prom" event (c) Fundacja Wczesniak / Mariole Wachowiak

Poland

  • Fundacja Wczesniak: Magdalena Sadecka-Makaruk, the founder of Fundacja Wczesniak, has been invited as a guest of the Polish TV show “Questions for breakfast” and talked about the foundation and the emotions of parents of preterm babies. Fundacja Wczesniak also participated in several family events in cooperation with hospitals in Poland, like a special “prom” event for preterm children.
    View more (in Polish)

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Image: Announcement of the family event (c) Wczesniakowo
  • Wczesniakowo in support of Fundacja Swiadomi Rodzice: Gathering of preterm children and their parents at a kindergarden in Ruda Slaska in the South of Poland. The motto of the day focused on the challenges and achievements of these little patients.
    View more (website Wcesniakowo, in Polish)

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Image: Poster of the family event (c) Pais Prematuros

Portugal

  • Pais Prematuros in close cooperation with the Hospital São João: Family event with the screening of a movie and an exhibition of artworks related to the subject of prematurity. In a handicraft workshop, visitors could make little presents for babies on the neonatology unit. Later, people gathered for a flashmob in the garden of the hopital and after visiting a mass, the day was rounded off with a cosy get-together with cake and the hand-over of the little presents to the unit.
    View more (Facebook, in Portuguese)

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Image: Campaign image (c) XXS
  • XXS - Associação Portuguesa de Apoio ao Bebé Prematuro: XXS started a campaign called XXS – XXL “Pequeno no tamanho, Grande no coração" (small in size, big at heart) that directly involves Portuguese families. They asked people to knit hats and babysuits for preterm babies in neonatal intensive care units. On their website, they provided DIY videos with knitting instructions. They also presented the campaign on various occasions, e.g. at a Conference for Neonatology in Covilhã, a city in the Centro region in Portugal.
    View more (website XXS)

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Image via www.amplifier.org.za

South Africa

  • Huggies(R) (South Africa): To show their support to parents and premature babies in South Africa, Huggies® donated 100 cases of Huggies® Preemie nappies, that is 3 000 nappies in total, to a Neonatal Care Unit at Tembisa Hospital in Tembisa, Johannesburg. The company also encouraged South Africans to wear purple and to purchase the official R10 World Prematurity Day sticker at Toys R Us, South Africa, who collaborated with them.
    View more (Website News24)

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Image: Illuminated museum

Spain

  • Prematura in close collaboration with the Real Academia de San Fernando: Illumination of the Museo de la Real Academia de Bellas Artes de San Fernando.

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Infographics on preterm birth

 

 

 

 

 

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World Prematurity Day 2017 material

We are happy to provide you with the following material for your World Prematurity Day activities: 

  • Factsheet (in English)
  • World Prematurity Day toolkit (in English and German)
  • High Resolution Logo (in about languages)
  • Poster Template (in about 40 languages)
  • Facebook Cover (in about 40 languages)
  • Twitter Cover (in English)
  • Facebook and Twitter Profile Picture
  • Email Signature Banner (in English)
  • Socks line cutting pattern (in English and German)
  • Knitting instructions (in English and German)

 

You may use the material free of charge. Feel free to add the content of your organisation to the poster.
 

Providing the toolkit and graphic material is the work of many creative individuals and involves time and expenses for EFCNI. Therefore, we call on you to please note the following rules for the appropriate use of the material:

Guidelines for the use of World Prematurity Day templates

  • Feel free to support your partner organisations or hospitals with the poster template and/or Facebook cover
  • Do not alter the image – it is what makes us recognizable around the world
  • Feel free to add the logos and names of your individual supporters and partners but do not remove or change the EFCNI logo
  • Use any World Prematurity Day material we offer only for raising awareness, for fundraising and information. Do NOT use the material for marketing or sales purposes of products or services
  • Do not alter the layout and design of the templates (e.g. colour, type, composition)

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World Prematurity Day factsheet

Please find summarised information on this awareness day in our updated World Prematurity Day Factsheet.

Download Factsheet

World Prematurity Day toolkit

For more detailed information on the World Prematurity Day campaign, please refer to this toolkit. 

Download English toolkit

Download German toolkit

The German toolkit is a special issue referring to the initiative "Strong start for little heroes".

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Twitter cover

Please download here

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Facebook and Twitter profile picture

Please download here

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Email signature banner

Please download here

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Special Thanks

to the EFCNI premium and silver partners AbbVie, Baxter, Natus, Nestlé Nutrition, Philips Avent, Shire, and DSM for supporting the issuing of the campaign material for World Prematurity Day 2017.  

We warmly thank our partner organisations for helping us with the translation of the poster template. Special thanks to Professor Mats Blennow, Dr Morten Breindahl, Dr Chao-Huei Chen, Wakako Elklund, Professor Pierre Kuhn, Professor Ola D. Saugstad, Dr Amanda Smildzere and Dr Mohammed Reza Zarkesh.


We thank the company COMEO for the design and their valuable support.

 
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